TRACK ORDER
meet the founders
Anushka Sharma
Anushka Sharma, a NIFT graduate, the brand reflects her deep-rooted connection to Indian textiles and design. Trained in fashion and deeply inspired by Jaipur’s rich craft heritage, Anushka envisioned clothing that is effortless, versatile, and thoughtfully made — pieces that seamlessly fit into everyday life while honouring age-old techniques.
The idea for Tribes of Jaipur took shape during a spontaneous conversation with Abhishek Gupta, and now Co-founder of the brand. What started as a casual discussion around handcrafted block prints, local artisans, and the growing gap between craft and contemporary wear soon evolved into a shared vision — to build a brand that balances creativity with structure, heritage with scalability.
Abhishek Gupta
Abhishek Gupta, an LSE graduate, is the strategic and creative force behind Tribes of Jaipur’s marketing and growth. With a strong global perspective and a deep understanding of consumer behaviour, he brings structure, scalability, and clarity to the brand’s vision.
As the mastermind behind TOJ’s marketing, Abhishek drives brand positioning, customer engagement, and growth strategies — ensuring that Tribes of Jaipur reaches the right audience while staying true to its handcrafted roots.
His blend of analytical thinking and creative strategy plays a key role in shaping TOJ into a contemporary, craft-led brand with a strong market presence.
